The 2015 BMW Brilliance Quality Education Open Course (BQEOC) officially kicked off on November 25th, at BMW Brilliance Plant Tiexi, Shenyang. Journalists from nearly 30 mainstream media across China and 40 students from the Second Primary School of Hunnan New District gathered for an all-new open course on quality education which combines theories with practices. Since launched in 2013, the program had helped more than 5,000 young people acquire auto production knowledge, raise their quality safety awareness and had made a positive contribution to the quality safety education of younger generations in China.
¡°From Children's Traffic Safety Education program, Quality Education Open Course to Future Talent Development program, BMW has always highlighted education as an important part of its CSR activities to fulfill the commitment to taking root in China as an outstanding corporate citizen,¡± said Ms. Molly Yang, Vice President of Public Relations & Corporate Social Responsibility, BMW Brilliance Automotive Ltd.
Lead the future: quality assurance in production
BMW Brilliance has always upheld the ¡°Quality First¡± production philosophy and maintained first-rate quality standards throughout its high-speed business growth, with a comprehensive quality supervision and safety assurance system and excellent services to ensure sustainable development.
Located in Shenyang Economic and Technological Development Zone, BMW Brilliance Plant Tiexi has the advanced technology of automobile manufacturing and is one of eco-friendly and sustainable automobile plants in the world. With cutting-edge manufacturing technologies, a human-centric and sustainable working environment, well-trained workers, and rigorous quality assurance procedures, the plant provides a strong quality guarantee for BMW¡¯s products and also serves as a perfect venue for quality education open courses.
Knowledge as action: a joyful quality education experience
Combining entertainment with education, BMW Brilliance enriches the open course with its profound experience in quality safety management and establishes a platform to help students better understand the importance of quality safety. Moreover, the program has also started the cooperation with the education authority of Shenyang to serve as an important venue for students to engage in learning and practical activities outside the classroom.
This year, the BQEOC program expanded training contents, such as automobile knowledge lecture, plant tour and interactive activities. On the open day, students toured from BMW Brilliance¡¯s acoustic, climate and hydro pulse chambers, its fully automatic robotized production line to Zinoro exhibition zone and got a first-hand understanding of BMW Brilliance¡¯s leading position in environment protection, quality and technology. They also participated in a specially designed interactive automobile model assembly activity which fostered their quality awareness as well as put what they learned to everyday study and life.
Besides, the students were fully impressed with the advanced processes and quality assurance procedures at the Plant Tiexi, which gave them a comprehensive picture of BMW Brilliance¡¯s quality control in the entire production process. It also expressed the delightful changes brought by leading technologies to work and life, and deepened their understanding of the trend of intelligent lightweight cars.
Shoulder high expectations: lead CSR in the automobile industry
BMW Brilliance is not only committed to providing consumers with high-quality products but also keeping active in promoting the sustainable development of China¡¯s automobile industry and the Chinese society. Through initiating a series of highly influential CSR programs across China, BMW Brilliance extended its immense care in resources, intercultural innovation and social inclusion, and education.
Apart from the BQEOC program in Chinese education promotion, BMW Brilliance also has various CSR programs covering different focus areas and targeting at different age groups, including the BMW Children¡¯s Traffic Safety Education and Future Talents Program, which help spread knowledge and better adapt to society. BMW Brilliance has always been taking concrete actions to fulfill its long-term commitment as a responsible corporate citizen in China.