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BMW Children*s Traffic Safety Education (CTSE)

Creating Civilized Roads for Our Children*s Safe and Joyful Future

2018 BMW Children*s Traffic Safety Education Promote Traffic Safety Education in Schools

Beijing: On the eve of Children*s Day, the 2018 BMW Children*s Traffic Safety Education (CTSE), themed ※Creating Civilized Roads for Our Children*s Safe and Joyful Future§, kicks off at Beihang University*s Tianxing Tennis Center. As the leading traffic safety education public advocacy project in the auto industry, BMW Children*s Traffic Safety Education has undergone 14 years of exploration and innovation. This year, BMW Children*s Traffic Safety Ambassador, a new voluntary service under CTSE, will engage dealers, customers, and associates to promote traffic safety education in schools with fun-filled activities. Over the next five months, the CTSE will be launched in Qingdao, Yinchuan, Ningbo, Nanning and Shenyang.

As car parc grows in China, children*s traffic safety issues have also increased. To enhance awareness of children's traffic safety, the Ministry of Public Security, the Ministry of Education and Central Committee of Communist Youth League have jointly called for the promotion of traffic safety education in primary and secondary schools through a series of related activities. Taking the lead to respond to the government*s call, the 2018 BMW Children*s Traffic Safety Education, joining hands with the Ministry of Public Security, and China Children*s Press and Publication Group, has launched BMW Children*s Traffic Safety Ambassador in school. The program will widely engage BMW dealers, customers and associates to be volunteer ※ambassadors§ to deliver children*s traffic safety education nationwide through a more scientific and standardized approach. In addition, the China Charity Federation BMW Warm Heart Fund will also donate 900 sets of ※BMW Children*s Traffic Safety Education 每 the Magic Suitcase of Safety Education§ to nearly 200 schools across the country to promote children*s traffic safety education in China.

Dr. Johann Wieland, President & CEO of BMW Brilliance Automotive Ltd., said: ※At BMW, we recognize that a successful and responsible brand is not only about its products and technology: it has to deliver its values in a society. In line with our philosophy, BMW Children*s Traffic Safety Education has developed from large-scale city roadshows to a public advocacy project that impacts public widely and deeply. This year, we are rolling out BMW Children*s Traffic Safety Ambassador, a voluntary service that is inspired by the latest social issues and acts as a platform that brings us closer together with society. Our aim is to build a bridge to connect BMW with more people 每 to share our values and expertise with the wider public.§

The 2018 BMW Children*s Traffic Safety Education will continue to focus on adults* civilized driving, engaging BMW customers, dealers and associates at a deeper level through the ※BMW Good Driver§ campaign to create safer roads for children. At the same time, BMW Brilliance Automotive Ltd., in partnership with China Communications Press, is also introducing interactive Virtual Reality (VR) traffic safety courses for children. This year, CTSE roadshows will not only improve children*s traffic safety awareness through immersion learning by utilizing VR technology, but also enable children to learn traffic safety knowledge with joy through human-robot interaction in ※AnAn Magic Academy§.

Creating Civilized Roads for Our Children*s Safe and Joyful Future

2018 BMW Children*s Traffic Safety Education Program Kicks Off in Qingdao

Qingdao: BMW Children*s Traffic Safety Education (CTSE) lands in Qingdao today following the program*s kickoff in Beijing on May 30, 2018. Over the next four days, BMW CTSE will bring local parents and children on a magical traffic safety education journey. As the leading traffic safety education public advocacy project in the auto industry, BMW CTSE is rolling out the BMW Children*s Traffic Safety Ambassador program this year, engaging dealers, car owners, and associates to promote traffic safety education in schools with fun-filled activities.

As an important hub of the ancient Silk Road and a key city of the modern Belt and Road Initiative, Qingdao has always attached great importance to promoting civilized traffic. In recent years, Qingdao Traffic Management Bureau has held a series of activities in the theme of ※Traffic Safety in School§ to enhance primary and secondary school children*s traffic safety awareness. The 2018 BMW Children*s Traffic Safety Education also pays close attention to children*s traffic safety education in schools. Taking the lead to respond to the government*s call, the 2018 BMW Children*s Traffic Safety Education, guided by the Ministry of Public Security and joining hands with China Children*s Press and Publication Group, has launched BMW Children*s Traffic Safety Ambassador in school. The program will widely engage BMW dealers, car owners and associates to be volunteer ※ambassadors§ to deliver children*s traffic safety education nationwide in a more scientific and standardized approach. In addition, the China Charity Federation BMW Warm Heart Fund will also donate 900 sets of ※BMW Children*s Traffic Safety Education 每 the Magic Suitcase of Safety Education§ to nearly 200 schools across the country to promote children*s traffic safety education in China.

A representative of Traffic Police Detachment, Qingdao Municipal Public Security Management Bureau, said: ※In recent years, Qingdao Public Security Management Bureau, in response to the Ministry of Public Security's call, has organized a series of activities to promote traffic safety in schools. Our aim is to enhance children*s traffic safety awareness and also make a positive impact on the adults around these children, so we can all contribute to a safe Qingdao. We will also join hands with BMW to expand our efforts to promote children's traffic safety education in Qingdao to more schools.§

The 2018 BMW Children*s Traffic Safety Education will continue to focus on adults* civilized driving, engaging BMW car owners, dealers and associates at a deeper level through the ※BMW Good Driver§ campaign to create safer roads for children. At the same time, BMW Brilliance Automotive Ltd., in partnership with China Communications Press, is also introducing interactive Virtual Reality (VR) traffic safety courses for children. This year, CTSE roadshows will not only improve children*s traffic safety awareness through immersion learning by utilizing VR technology, but also enable children to learn traffic safety knowledge with joy through human-robot interaction in ※AnAn Magic Academy§.

Creating Civilized Roads for Our Children*s Safe and Joyful Future

2018 BMW Children*s Traffic Safety Education Program Kicks Off in Yinchuan

Yinchuan: 2018 BMW Children*s Traffic Safety Education (CTSE) lands in Yinchuan today following the program*s kickoff in Beijing and Qingdao. For the first time in its 14-year history, this program landed in this historic city. Over the next five days, BMW CTSE will bring local parents and children on a magical traffic safety education journey.

Last year, the Traffic Police Detachment of Yinchuan Public Security Bureau launched an initiative themed ※Courtesy at Crossings for Civilized Travel§ to enhance drivers* traffic safety awareness. As the leading traffic safety education public advocacy program in the auto industry, BMW CTSE, in response to the ※China Good Driver§ program initiated by the Public Security Ministry*s Traffic Management Bureau, launched the ※BMW Good Driver§ civilized traffic initiative last year. The campaign has so far engaged over 11 million people in online and offline activities, successfully drawing the society*s attention to the issue of traffic safety. The 2018 BMW CTSE program will continue to develop the ※BMW Good Driver§ civilized traffic initiative, further engaging dealers, car owners, associates and other stakeholders through a series of online and offline activities to expand the campaign*s impact and foster a civilized traffic environment nationwide.

Mr. Li Linjie, a representative of Traffic Police Detachment, Yinchuan Public Security Bureau, said: ※Last year, BMW launched the ※BMW Good Driver§ civilized traffic initiative. Engaging national BMW dealers, car owners, and associates to promote civilized traffic, the program elicited favorable responses in our society. BMW*s efforts show not only its corporate social responsibility and take on giving back to the people, but also the company*s resolution to take root in Chinese society. Today, BMW Children*s Traffic Safety Education lands in Yinchuan Traffic Safety Education Base. This is a very meaningful act, and I*d like to call on all of you to join hands with us to promote the traffic safety of Yinchuan.§

The 2018 BMW CTSE*s roadshow in Yinchuan is greatly supported by the Traffic Police Detachment of Yinchuan Public Security Bureau. The roadshow has settled down in Yinchuan Traffic Safety Education Base, which is the largest traffic safety education base in northwest China. The camp fully leverages CTSE*s innovative modules, and also Base*s acousto-optics and virtual reality technology, to deliver traffic safety knowledge to parents and children in a way that makes the whole experience fun, interactive, practical and operable.

In addition, the 2018 BMW Children*s Traffic Safety Education also pays close attention to children*s traffic safety education in schools. Guided by the Ministry of Public Security, the 2018 BMW Children*s Traffic Safety Education, joining hands with China Children*s Press and Publication Group, has launched BMW Children*s Traffic Safety Ambassador in school. The program will widely engage BMW dealers, car owners and associates to be volunteer ※ambassadors§ to deliver children*s traffic safety education nationwide in a more scientific and standardized approach. In addition, the China Charity Federation BMW Warm Heart Fund will also donate 900 sets of ※BMW Children*s Traffic Safety Education 每 the Magic Suitcase of Safety Education§ to nearly 200 schools across the country to promote children*s traffic safety education in China.

Creating Civilized Roads for Our Children*s Safe and Joyful Future

2018 BMW Children*s Traffic Safety Education Program Kicks Off in Ningbo

Ningbo: 2018 BMW Children*s Traffic Safety Education (CTSE) lands in Ningbo today following the program*s kickoff in Beijing, Qingdao and Yinchuan. For the second time in its 14-year history, this program landed in this historic city. Over the next four days, BMW CTSE will bring local parents and children on a magical traffic safety education journey.

Since 2005, Ningbo has won the title of ※National Civilized City§ five times consecutively. Traffic being an important part of a civilized city, Ningbo boasts one of the country*s most civilized traffic environment. Last year, multiple Ningbo departments and channels joined hands to launch an initiative themed ※Courtesy at Crossings for Civilized Travel§ to further foster the civilized traffic environment. As the leading traffic safety education public advocacy program in the auto industry, BMW CTSE, in response to the ※China Good Driver§ program initiated by the Public Security Ministry*s Traffic Management Bureau, launched the ※BMW Good Driver§ civilized traffic initiative last year. The campaign has so far engaged over 11 million people in online and offline activities, successfully drawing the society*s attention to the issue of traffic safety. The 2018 BMW CTSE program will continue to develop the ※BMW Good Driver§ civilized traffic initiative, further engaging dealers, car owners, associates and other stakeholders through a series of online and offline activities to expand the campaign*s impact and foster a civilized traffic environment nationwide.

2018 BMW Children*s Traffic Safety Education also pays close attention to children*s traffic safety education in schools. Guided by the Ministry of Public Security, the 2018 BMW Children*s Traffic Safety Education, joining hands with China Children*s Press and Publication Group, has launched BMW Children*s Traffic Safety Ambassador in school. The program will widely engage BMW dealers, car owners and associates to be volunteer ※ambassadors§ to deliver children*s traffic safety education nationwide in a more scientific and standardized approach. In addition, the China Charity Federation BMW Warm Heart Fund will also donate 900 sets of ※BMW Children*s Traffic Safety Education 每 the Magic Suitcase of Safety Education§ to nearly 200 schools across the country to promote children*s traffic safety education in China.

In addition, BMW Brilliance Automotive Ltd., in partnership with China Communications Press, is also introducing interactive Virtual Reality (VR) traffic safety courses for children. This year, CTSE roadshows will not only improve children*s traffic safety awareness through immersion learning by utilizing VR technology, but also enable children to learn traffic safety knowledge with joy through human-robot interaction in ※AnAn Magic Academy§.

Creating Civilized Roads for Our Children*s Safe and Joyful Future

2018 BMW Children*s Traffic Safety Education Program Kicks Off in Nanning

Nanning: 2018 BMW Children*s Traffic Safety Education (CTSE) lands in Nanning today following the program*s kickoff in Beijing, Qingdao, Yinchuan and Ningbo. For the first time in its 14-year history, this program landed in this historic city. Over the next four days, BMW CTSE will bring local parents and children on a magical traffic safety education journey.

As one of the first cities that advocated "Courtesy at Crossings" activities, Nanning has been actively promoting positive traffic safety culture. In Nanning, "Courtesy at Crossings" is a widely recognized public welfare activity that engages the whole city. In Nanning, the road courtesy rate is up to 99.7% for buses and taxis, and over 80% for private vehicles, according to official statistics. "Civilized Travel" is a concept that is ingrained in the whole society.

As the leading traffic safety education public advocacy program in the auto industry, BMW CTSE, in response to the ※China Good Driver§ program initiated by the Public Security Ministry*s Traffic Management Bureau, launched the ※BMW Good Driver§ civilized traffic initiative last year. The campaign has so far engaged over 11 million people in online and offline activities, successfully drawing the society*s attention to the issue of traffic safety. The 2018 BMW CTSE program continues to develop the ※BMW Good Driver§ civilized traffic initiative, further engaging dealers, car owners, associates and other stakeholders through a series of online and offline activities to expand the campaign*s impact and foster a civilized traffic environment nationwide. Up till now, nearly 7 million people have gotten involved in the ※BMW Good Driver§ topic on Weibo; the ※BMW Good Driver§ H5 campaign has also inspired nearly 500,000 people in the online community to share and participate in discussions.

A representative of Traffic Police Detachment, Nanning Public Security Bureau, said: ※We are very pleased that the BMW CTSE program has become a benchmark for CSR activities in the field of children*s traffic safety education in China since 2005. These activities not only cultivate positive traffic safety culture in children from a young age, but also make a positive influence on the parents, promoting the importance of civilized travel throughout the whole society. The BMW CTSE program greatly complements our daily work. §

2018 BMW Children*s Traffic Safety Education also pays close attention to children*s traffic safety education in schools. Guided by the Ministry of Public Security, the 2018 BMW Children*s Traffic Safety Education, joining hands with China Children*s Press and Publication Group, has launched BMW Children*s Traffic Safety Ambassador in school. The program will widely engage BMW dealers, car owners and associates to be volunteers to deliver children*s traffic safety education nationwide in a more scientific and standardized approach. In addition, the China Charity Federation BMW Warm Heart Fund will also donate 900 sets of ※BMW Children*s Traffic Safety Education 每 the Magic Suitcase of Safety Education§ to nearly 200 schools across the country to promote children*s traffic safety education in China.

In addition, BMW Brilliance Automotive Ltd., in partnership with China Communications Press, is also introducing interactive Virtual Reality (VR) traffic safety courses for children. This year, CTSE roadshows will not only improve children*s traffic safety awareness through immersion learning by utilizing VR technology, but also enable children to learn traffic safety knowledge with joy through human-robot interaction in ※AnAn Magic Academy§.

※Join Hands for Children*s Safety on the Move§

2017 BMW Children*s Traffic Safety Education Launches Good Traffic Behavior Initiative - ※BMW Good Driver§

To create a safe traffic environment for children, 2017 BMW Children*s Traffic Safety Education has launched a new initiative, ※BMW Good Driver§, to promote good traffic behavior. BMW encourages dealers, customers and associates to advocate good traffic behavior.
BMW, together with China Children*s Press & Publication Group, introduces a children*s traffic safety education toolkit that features 4D augmented reality teaching tools.

(Beijing) Today, 2017 BMW Children*s Traffic Safety Education (CTSE) program kicks off in Chaoyang Park, Beijing. The first and longest-running BMW CSR program, this year*s CTSE, themed ※Join Hands for Children*s Safety on the Move§, has launched a new initiative built on its efforts to improve children*s traffic safety - "BMW Good Driver". The ※BMW Good Driver§ campaign advocates good traffic behavior among adult drivers to create a safe traffic environment for children. Over the next five months, CTSE will be launched in Hangzhou, Guiyang, Shenyang and Changsha.

At the opening ceremony of CTSE, Dr. Johann Wieland, President & CEO of BMW Brilliance Automotive Ltd., along with BMW*s dealers, customers and associates, together kicked off ※BMW Good Driver§. BMW will engage dealers, customers and associates to take part in a series of online and offline ※BMW Good Driver§ activities to reduce bad driving behavior and promote civilized traffic, thereby enhancing drivers' safety awareness and creating a safe road environment for children at the same time.

In partnership with China Children*s Press & Publication Group, BMW Brilliance is also introducing a children*s traffic safety book series, ※BMW Children*s Traffic Safety Education 每 the Magic Castle of Safety Education§ and 4D augmented reality teaching tools (AR); these will be freely distributed to primary and secondary school children in certain regions. The book series presents six real world scenarios that are likely to occur in children*s daily life, covers more than 100 items of traffic safety knowledge, and allows parents and children to learn children*s road safety and other children*s safety knowledge together.

Dr. Johann Wieland said, ※As an industry advocator that practices strategic CSR, each BMW*s CSR program originates from first identifying a specific social problem. BMW CTSE has persevered in the field for 13 years, becoming a long running children*s road safety CSR project in the Chinese auto industry. With a focus on children's safety at its core, BMW's 2017 Children*s Traffic Safety Education launched the civilized traffic initiative ※BMW Good Driver§. Through BMW*s CSR commitment, we hope to lead the 3 million BMW owners in China as well as BMW associates and authorized dealers to become role models in making a pledge to civilized driving and promoting road safety for children.§

Ms. Zhang Ming, the director of Department of Publicity and Education, Traffic Management of the Public Security Ministry, said: "The mission to improve children's road traffic safety is a monumental one but also arduous. The Public Security Ministry will continue to take action against illegal traffic behavior and innovatively promote traffic safety in order to provide a safe environment for children as well as guide them in recognizing threats and avoiding danger. At the same time, we hope parents earnestly fulfill their duties as guardians, and set good examples for children in terms of traffic safety." Ms. Zhang has also made an appeal for more companies related to the auto industry to follow the example of BMW and join the charity-based traffic safety promotion alliance, actively fulfilling corporate social responsibility, producing innovations and launching a series of effective promotional charity activities.

According to the ※Children*s Road Traffic Injury Situation in China Research Report§ released by the Ministry of Public Security's Road Traffic Safety Research Center and China's Center for Disease Control and Prevention, about 87.09% of traffic accidents involving children are caused by adults* improper driving. In fact, adult drivers* poor and illegal driving habits constitute a main threat to children*s road safety. In light of that, the Traffic Management Bureau of the Public Security Ministry launched an appeal for civilized traffic with its ※China Good Driver§ initiative, leveraging the strength and influence of auto corporations and car clubs to promote adult drivers* good traffic behavior and create a safe road environment for children. In support of the government's call, 2017 BMW CTSE has launched ※BMW Good Driver§, a themed campaign that targets adult drivers. This campaign is initiated by BMW, but extends its reach much further; using popular social platforms, this campaign encourages the public to participate by sharing photos and videos of their own courteous travel habits examples, making good on their commitment to civilized traffic.

2017 BMW CTSE emphasizes the use of technology and interactive scenario-based teaching method, introducing the new ※AnAn Magic Lab§ and ※AnAn School Bus§ as well as upgrading ※AnAn TTT Classroom§. In ※AnAn Magic Lab§, children embarks on a magical road safety journey through cutting-edge AR technology. In ※AnAn School Bus§, children learns self-help knowledge and masters road safety skills in real-life scenarios. The new version of ※AnAn TTT Classroom§ invites a children*s psychology expert to share practical knowledge on children*s traffic safety using personal experience in the form of TED talks.

As one of CSR program committed to children*s road safety, BMW Children*s Traffic Safety Education has been ongoing for 13 years with footprints across 64 cities, benefitting more than 400,000 people.

※Join Hands for Children*s Safety on the Move§

2017 BMW Children*s Traffic Safety Education Program Kicks Off in Guiyang

To create a safe traffic environment for children, 2017 BMW Children*s Traffic Safety Education has launched a new initiative, ※BMW Good Driver§, to promote good traffic behavior. BMW leads dealers, customers and associates in advocating good traffic behavior.
Partnering with China Children*s Press & Publication Group, BMW is introducing a children*s traffic safety education toolkit that features 4D augmented reality teaching tools.

(Guiyang) Following the successful kickoff in Beijing and Hangzhou, 2017 BMW Children*s Traffic Safety Education (CTSE) program lands in Guiyang today. It is the first time in 13 years that the project has come to this city. In the next four days, CTSE will bring local parents and children a magical road safety adventure. The first and longest-running BMW CSR program, this year*s CTSE, themed ※Join Hands for Children*s Safety on the Move§, has launched a new initiative built on its efforts to improve children*s traffic safety 每 "BMW Good Driver". The ※BMW Good Driver§ campaign advocates good traffic behavior among adult drivers to create a safe traffic environment for children.

Ms. Molly Yang, the Vice President of BMW Brilliance Automobile Ltd. said, ※As the world's leading premium automobile manufacturer, BMW has a strong sense of responsibility providing high-quality products. BMW CTSE is the first CSR program of BMW in China, which not only reflects the company*s advantages, but is also a good representation of the strategic CSR we are carrying out. Focusing on the social issues, this year*s CTSE has launched a new initiative 每 the &BMW Good Driver* campaign. This campaign advocates good traffic behavior among adult drivers to create a safe traffic environment for children 每 our responsibility is not only to ourselves, but also to others and the society.§

Mr. Zhou Keyong, Publicity Department of the Public Security Traffic Management Bureau, Guiyang City, said: "BMW CTSE is a very meaningful project, symbolizing a new era of societies and caring enterprises coming together to support children's transportation safety education and playing their part to improve the safety environment for children. As Public Security*s Traffic Police Department, we place a high priority on children's traffic safety education; in line with the central and provincial governments' principles, we commit to fully supporting and participating in the promotion of children's traffic safety education.§

According to the ※Children*s Road Traffic Injury Situation in China Research Report§ released jointly by the Ministry of Public Security's Road Traffic Safety Research Center and China's Center for Disease Control and Prevention, around 87.09% of traffic accidents involving children are caused by adults* improper driving. In fact, adult drivers* poor and illegal driving habits constitute a main threat to children*s road safety. In light of that, the Traffic Management Bureau of the Public Security Ministry launched an appeal for civilized traffic with its ※China Good Driver§ initiative to promote adult drivers* good traffic behavior leveraging the strength and influence of auto corporations and car clubs to one end 每 create a safe road environment for children. In support of the government's call, the 2017 BMW CTSE launched ※BMW Good Driver§, a themed campaign that also targets adult drivers. While this campaign is initiated by BMW, its reach extends much further; using popular social platforms, this campaign encourages the public to participate by sharing photos and videos of their own courteous travel habits examples, making good on their commitment to civilized traffic.

2017 BMW CTSE emphasizes the use of technology and interactive scenario-based teaching method, introducing the new ※AnAn Magic Lab§ and ※AnAn School Bus§ as well as upgrading ※AnAn TTT Classroom§. In ※AnAn Magic Lab§, children embarks on a magical road safety journey through a children*s traffic safety book series, ※BMW Children*s Traffic Safety Education 每 the Magic Castle of Safety Education§, and 4D augmented reality (AR) teaching tools, which have been jointly produced by China Children*s Press & Publication Group and BMW Brilliance. These will be freely distributed to primary and secondary school children in certain regions. The book series presents six real-world scenarios that are likely to occur in children*s daily life, covers more than 100 items of traffic safety knowledge, and allows parents and children to learn children*s road safety and other children*s safety knowledge together. In ※AnAn School Bus§, children learns self-help knowledge and masters road safety skills in real-life scenarios. In the new version of ※AnAn TTT Classroom§, the professional trainer from BMW Training School systematically teaches children*s traffic safety knowledge, as well as demonstrates the selection, installation and usage of safe seats through field crash tests.

As a CSR program committed to children*s road safety, BMW Children*s Traffic Safety Education has been ongoing for 13 years with footprints across 64 cities, benefitting more than 400,000 people.

※Join Hands for Children*s Safety on the Move§

2017 BMW Children*s Traffic Safety Education Program Kicks Off in Hangzhou

To create a safe traffic environment for children, 2017 BMW Children*s Traffic Safety Education has launched a new initiative, ※BMW Good Driver§, to promote good traffic behavior. BMW leads dealers, customers and associates in advocating good traffic behavior.
Partnering with China Children*s Press & Publication Group, BMW is introducing a children*s traffic safety education toolkit that features 4D augmented reality teaching tools.

(Hangzhou) Following the initial kickoff in Beijing on May 11, 2017 BMW Children*s Traffic Safety Education (CTSE) program lands in Hangzhou today. In the next four days, CTSE will bring local parents and children a magical road safety adventure. The first and longest-running BMW CSR program, this year*s CTSE, themed ※Join Hands for Children*s Safety on the Move§, has launched a new initiative built on its efforts to improve children*s traffic safety 每 "BMW Good Driver". The ※BMW Good Driver§ campaign advocates good traffic behavior among adult drivers to create a safe traffic environment for children.

Mr. Li Xuemin, the Vice President of Southeast Region, BMW China Automotive Trading Ltd. said, ※As the world's leading premium automobile manufacturer, BMW has a strong sense of responsibility providing high-quality products. BMW CTSE is the first CSR program of BMW in China, which not only reflects the company*s advantages, but is also the best representation of the strategic CSR we are carrying out. Focusing on the social issues, this year*s CTSE has launched a new initiative 每 the &BMW Good Driver* campaign. This campaign advocates good traffic behavior among adult drivers to create a safe traffic environment for children 每 our responsibility is not only to ourselves, but also to others and the society.§

Ms. Zhuang Qi, the officer of the Hangzhou Municipal Bureau of Public Security*s Traffic Police Department, said: "The Ministry of Public Security in our province attaches great importance to the field of children*s traffic safety. As we know, BMW has been active in the field for a long time. And BMW Children*s Traffic Safety Education is a significant and representative CSR program in the industry. But it is not enough to create a safe traffic environment for children with only the involvement of one enterprise. We hope to mobilize all members to the society to come together and build a safer future for our children.§

According to the ※Children*s Road Traffic Injury Situation in China Research Report§ released jointly by the Ministry of Public Security's Road Traffic Safety Research Center and China's Center for Disease Control and Prevention, around 87.09% of traffic accidents involving children are caused by adults* improper driving. In fact, adult drivers* poor and illegal driving habits constitute a main threat to children*s road safety. In light of that, the Traffic Management Bureau of the Public Security Ministry launched an appeal for civilized traffic with its ※China Good Driver§ initiative to promote adult drivers* good traffic behavior leveraging the strength and influence of auto corporations and car clubs to one end 每 create a safe road environment for children. In support of the government's call, the 2017 BMW CTSE launched ※BMW Good Driver§, a themed campaign that also targets adult drivers. While this campaign is initiated by BMW, its reach extends much further; using popular social platforms, this campaign encourages the public to participate by sharing photos and videos of their own courteous travel habits examples, making good on their commitment to civilized traffic.

2017 BMW CTSE emphasizes the use of technology and interactive scenario-based teaching method, introducing the new ※AnAn Magic Lab§ and ※AnAn School Bus§ as well as upgrading ※AnAn TTT Classroom§. In ※AnAn Magic Lab§, children embarks on a magical road safety journey through a children*s traffic safety book series, ※BMW Children*s Traffic Safety Education 每 the Magic Castle of Safety Education§, and 4D augmented reality (AR) teaching tools, which have been jointly produced by China Children*s Press & Publication Group and BMW Brilliance. These will be freely distributed to primary and secondary school children in certain regions. The book series presents six real-world scenarios that are likely to occur in children*s daily life, covers more than 100 items of traffic safety knowledge, and allows parents and children to learn children*s road safety and other children*s safety knowledge together. In ※AnAn School Bus§, children learns self-help knowledge and masters road safety skills in real-life scenarios. In the new version of ※AnAn TTT Classroom§, the professional trainer from BMW Training School systematically teaches children*s traffic safety knowledge, as well as demonstrates the selection, installation and usage of safe seats through field crash tests.

As a CSR program committed to children*s road safety, BMW Children*s Traffic Safety Education has been ongoing for 13 years with footprints across 64 cities, benefitting more than 400,000 people.

※Join Hands for Children*s Safety on the Move§

2017 BMW Children*s Traffic Safety Education Program Kicks Off in Hangzhou

To create a safe traffic environment for children, 2017 BMW Children*s Traffic Safety Education has launched a new initiative, ※BMW Good Driver§, to promote good traffic behavior. BMW leads dealers, customers and associates in advocating good traffic behavior.
Partnering with China Children*s Press & Publication Group, BMW is introducing a children*s traffic safety education toolkit that features 4D augmented reality teaching tools.

(Changsha) Following the successful kickoff in Beijing, Hangzhou, Guiyang and Shenyang, 2017 BMW Children*s Traffic Safety Education (CTSE) program lands in Changsha today. It is the first time in 13 years that the project has come to this city. In the next four days, CTSE will bring local parents and children a magical road safety adventure. The first and longest-running BMW CSR program, this year*s CTSE, themed ※Join Hands for Children*s Safety on the Move§, has launched a new initiative built on its efforts to improve children*s traffic safety 每 "BMW Good Driver". The ※BMW Good Driver§ campaign advocates good traffic behavior among adult drivers to create a safe traffic environment for children.

Ms. Molly Yang, the Vice President of BMW Brilliance Automobile Ltd. said, ※As the world's leading premium automobile manufacturer, BMW has a strong sense of responsibility providing high-quality products. BMW CTSE is the first CSR program of BMW in China, which not only reflects the company*s advantages, but is also the best representation of the strategic CSR we are carrying out. Focusing on the social issues, this year*s CTSE has launched a new initiative 每 the &BMW Good Driver* campaign. This campaign advocates good traffic behavior among adult drivers to create a safe traffic environment for children 每 our responsibility is not only to ourselves, but also to others and the society.§

Mr. Lei Wenming, the Director of the Publicity, Hunan Provincial Public Security Department's Traffic Police Corps, said: "BMW CTSE is a very meaningful project, symbolizing a new era of societies and caring enterprises coming together to support children's road safety education and playing their part to improve the safety of the road environment for children. The Public Security Department*s Traffic Police Corps is duty-bound to create a good road environment for children. In recent years, under the leadership of the provincial government as well as in close collaboration with the provincial departments of education and public security, traditional teaching methods have been upgraded to be more creative and interactive to better engage the public in participating in road safety education activities, just like what BMW is doing with its CTSE program.§

According to the ※Children*s Road Traffic Injury Situation in China Research Report§ released jointly by the Ministry of Public Security's Road Traffic Safety Research Center and China's Center for Disease Control and Prevention, around 87.09% of traffic accidents involving children are caused by adults* improper driving. In fact, adult drivers* poor and illegal driving habits constitute a main threat to children*s road safety. In light of that, the Traffic Management Bureau of the Public Security Ministry launched an appeal for civilized traffic with its ※China Good Driver§ initiative to promote adult drivers* good traffic behavior leveraging the strength and influence of auto corporations and car clubs to one end 每 create a safe road environment for children. In support of the government's call, the 2017 BMW CTSE launched ※BMW Good Driver§, a themed campaign that also targets adult drivers. While this campaign is initiated by BMW, its reach extends much further; using popular social platforms, this campaign encourages the public to participate by sharing photos and videos of their own courteous travel habits examples, making good on their commitment to civilized traffic.

2017 BMW CTSE emphasizes the use of technology and interactive scenario-based teaching method, introducing the new ※AnAn Magic Lab§ and ※AnAn School Bus§ as well as upgrading ※AnAn TTT Classroom§. In ※AnAn Magic Lab§, children embarks on a magical road safety journey through a children*s traffic safety book series, ※BMW Children*s Traffic Safety Education 每 the Magic Castle of Safety Education§, and 4D augmented reality (AR) teaching tools, which have been jointly produced by China Children*s Press & Publication Group and BMW Brilliance. These will be freely distributed to primary and secondary school children in certain regions. The book series presents six real-world scenarios that are likely to occur in children*s daily life, covers more than 100 items of traffic safety knowledge, and allows parents and children to learn children*s road safety and other children*s safety knowledge together. In ※AnAn School Bus§, children learns self-help knowledge and masters road safety skills in real-life scenarios. In the new version of ※AnAn TTT Classroom§, the professional trainer from BMW Training School systematically teaches children*s traffic safety knowledge, as well as demonstrates the selection, installation and usage of safe seats through field crash tests.

As the first CSR program committed to children*s road safety, BMW Children*s Traffic Safety Education has been ongoing for 13 years with footprints across 66 cities, benefitting more than 400,000 people.

※Join Hands for Children*s Safety on the Move§

2017 BMW Children*s Traffic Safety Education Program Ends with a Bang in Shanghai

The curtain closes on BMW*s Children*s Traffic Safety Education roadshows this year.
A new initiative launched at the 2017 BMW Children*s Traffic Safety Education - ※BMW Good Driver§ - received nearly one million views.

(Shanghai) On September 21, the 2017 BMW Children*s Traffic Safety Education (CTSE) program lands in Shanghai. In the next four days, CTSE will bring local parents and children a magical road safety adventure. Shanghai is the last stop of the 2017 BMW CTSE. Since its official kickoff in Beijing on May 11 , the 2017 BMW CTSE has traveled to Hangzhou, Guiyang, Shenyang and Changsha, attracting the participation of nearly 5,000 parents and children in the roadshows, and warmly received by all members of the society, especially parents and children.

As an industry advocate that practices strategic CSR, BMW CTSE identifies a specific social problem and addresses it taking a positive and innovative approach. In support of the government*s ※China Good Driver§ initiative, the 2017 BMW CTSE launched a new initiative built on its efforts to improve children*s traffic safety 每 ※BMW Good Driver§, a themed campaign that targets adults driver. The ※BMW Good Driver§ initiative brings together the public, including BMW authorized dealers, car owners and associates, to commit to and help promote road safety for children through a series of online and offline activities. The H5 campaign, themed ※Give Way to Pedestrians on Pedestrian Crossings§, and a series of ※BMW Good Driver§ posters have received nearly one million views online, and inspired 150,000 people in the online community to share the articles and participate in discussions.

Ms. Molly Yang, Vice President of BMW Brilliance Automobile Ltd., said, ※As one of the world's premium automobile manufacturers, BMW has a strong sense of responsibility, providing high-quality products. BMW CTSE is BMW's first CSR program in China, which not only reflects the company*s advantages, but is also the best representation of the strategic CSR we are carrying out. Focusing on current social issues, CTSE launched a new initiative this year 每 the &BMW Good Driver* campaign, which has been running for four months and received positive responses from the public as well as BMW authorized dealers, car owners and associates. This campaign advocates good traffic behavior among adult drivers to create a safe traffic environment for children 每 our responsibility is not only to ourselves, but also to others and the society.§

Mr. Wang Liang, Deputy Chief of Shanghai Municipal Bureau of Public Security's Traffic Police Corps, commended the program: "BMW CTSE is a very meaningful project, symbolizing a new era of societies and caring enterprises coming together to support children's road safety education and playing their part to improve the safety of the road environment for children. In response to the central and municipal governments* call, the Public Security Bureau*s Traffic Police Department also places a high priority on children's traffic safety education. We are paving the way to a good road environment for children in the foreseeable future by improving our education system and making the curriculum responsive to the social issue at hand, realizing themed education and fully integrating all available social resources.§

According to the ※Children*s Road Traffic Injury Situation in China Research Report§ released jointly by the Ministry of Public Security's Road Traffic Safety Research Center and China's Center for Disease Control and Prevention, around 87.09% of traffic accidents involving children are caused by adults* improper driving. In fact, adult drivers* poor and illegal driving habits constitute a main threat to children*s road safety. In light of that, the Traffic Management Bureau of the Public Security Ministry launched an appeal for civilized traffic with its ※China Good Driver§ initiative to promote adult drivers* good traffic behavior leveraging the strength and influence of auto corporations and car clubs to one end 每 create a safe road environment for children. In support of the government's call, the 2017 BMW CTSE launched ※BMW Good Driver§, a themed campaign that also targets adult drivers. While this campaign is initiated by BMW, its reach extends much further; using popular social platforms, this campaign encourages the public to participate by sharing photos and videos of their own courteous travel habits examples, making good on their commitment to civilized traffic.

To meet the public*s varied demands for children*s traffic safety education, the 2017 BMW CTSE not only introduced the new activity ※AnAn School Bus§, but also used cutting-edge 4D augmented reality (AR) technology to lead children's learning of traffic safety knowledge in※AnAn Magic Lab§, also a newly introduced activity.

As the first and longest-running BMW CSR program, BMW Children*s Traffic Safety Education has been ongoing for 13 years with footprints across 66 cities, benefitting more than 410,000 people. Meanwhile, the fixed BMW CTSE Experience Center in Shenyang has welcomed nearly 20,000 children and parents.

Joining Hands Big and Small, Together We Care for Children*s Traffic Safety

2016 BMW Children*s Traffic Safety Education Kicked Off

(Beijing) The 2016 BMW Children*s Traffic Safety Education program (CTSE) was officially launched at Beijing Olympic Forest Park on May 31st. Dr. Anton Heiss, President & CEO, BMW Brilliance Automotive Ltd., announced that the program, with the theme of ※Joining Hands Big and Small, Together We Care for Children*s Traffic Safety," will feature comprehensive innovations in programming, participants and content while entering its 12th consecutive year. In the five months to come, this program will successively travel to Hefei, Shanghai, Shenyang, Wuhan and Foshan. Furthermore, in celebration of BMW*s 100th anniversary, CTSE will set up the first fixed BMW Children*s Traffic Safety Education Experience Center in Shenyang.

Mr. Li Zejun, Sub-Inspector, Traffic Management Bureau, the Ministry of Public Security; Mr. Wang Jing, Secretary General, China Road Traffic Safety Association; Mr. Han Min, Editor-in-Chief, General Manager, China Communications Press Co., Ltd., as well as VIPs from Road Traffic Safety Research Center of the Ministry of Public Security, and China Road Traffic Safety Association also participated in the ceremony.

At the kick-off ceremony, Dr. Anton Heiss and guests donated the Traffic Safety Education Book for Primary and Secondary School Students, jointly published by BMW Brilliance Automotive Ltd. and China Communications Press Co., Ltd., to parents and children who attended the activity. The book, covering road etiquette and traffic safety knowledge, will be distributed for free to primary and secondary students in several regions around China in an effort to spread children*s traffic safety knowledge more widely and comprehensively.

※BMW CTSE is our first corporate social responsibility program that has been running successfully for 12 years,§ said Dr. Anton Heiss. ※The program has traveled through 63 cities, bringing road safety education to more than 390,000 parents and their children. We are so happy to see that we have made a difference in building a safer world for children, and that is the motivation and reason behind the implementation of our CSR strategy.§

Mr. Li Zejun, Sub-Inspector, Traffic Management Bureau, the Ministry of Public Security, stated: ※Children*s traffic safety has been a focus for the Traffic Management Bureau of the Ministry of Public Security for a long time. Recently, the Ministry of Public Security has frequently requested that local public security and traffic management departments strengthen the management of school buses and the promotion of children*s traffic safety. Additionally, we have been performing detailed investigations on school buses and vehicles in collaboration with departments of the Ministry of Education. And we have conducted activities like ※Guardian Angel§ at schools and kindergartens. We have realized that to enhance children*s safety is not only the responsibility of the government, but also that of every parent, as well as all members of society. Every parent should be an active learner of traffic safety knowledge and set good examples in following traffic regulations.§ Mr. Li also encouraged more enterprises to participate in CSR activities to promote children*s traffic safety, and more mainstream media to care for children*s traffic safety, so as to increase the awareness on traffic safety, especially on that for children.

According to relative statistics, automobile accidents are one of the primary causes of injury to children in China, with 11,500 children under the age of 12 having died or been injured due to traffic accidents. Parents are of great importance in ensuring the safety of children under 12, however, parents in China generally lack safety awareness or general safety knowledge, which is the major reason behind the high frequency of traffic accidents involving children.

Therefore, the 2016 BMW CTSE program takes parents* education as a priority and teaches them practical safety knowledge, such as how to use a safety seat properly. At present, vehicles are one of the most frequent modes of transportation for children and are one of the main causes of fatalities among children under 17, mainly due to the lack or improper use of the child safety seat. Additionally, the program will teach parents in-car and out-of-car safety knowledge that is normally overlooked in order to further cultivate their driving habits and etiquettes, in turn creating a safer environment for children.

Programmatically, the theme park has initiated three brand-new modules: ※AnAn Train The Trainer Classroom,§ ※AnAn Innovation Club§ and ※AnAn Dollschat Club§. Firstly, professional trainers from the BMW China Training Academy systematically explain children*s traffic safety and introduce the dos and don*ts when using a child safety seat. Parents and children can also practice and experience the traffic safety education through playing a game called ※AnAn Traffic School.§ Secondly, the AnAn Innovation Club, a result of design thinking, inspires children*s creativity and develops their capabilities. Lastly, the ※AnAn Dollschat Club§ creates a fascinating interactive space and teaches children about traffic safety through playing games.

Following current public reading habits, AnAn*s Story, the BMW CTSE series cartoon, will be upgraded to short animated videos, rich with knowledge and humor, which can be played via mobile platforms, to spread efficiently and effectively on children*s traffic safety education to target audiences.

As early as 2005, BMW CTSE was introduced to China, making BMW one of automotive companies who launch such corporate social responsibility program in the country in earlier times.The program has been carried out in 63 cities and benefited more than 390,000 people to date. With wit and humor, the content of the BMW Traffic Safety Textbook for Schoolchildren and the AnAn*s Story TV series consistently receive much praise from both children and parents across the nation.

2016 BMW Children*s Traffic Safety Education Kicked Off in Hefei

(HEFEI) Following its Beijing Stop on May 31st, 2016 BMW Children*s Traffic Safety Education (CTSE) continued its journey in Hefei on June 23rd. During its four-day stay in Hefei, BMW CTSE brought an excellent training experience to the parents and their children on traffic safety education. As one of the most influential CSR program on children*s traffic safety education in China, 2016 BMW CTSE features comprehensive innovations in programming, participants and content with the theme of ※Joining Hands Big and Small, Together We Care for Children*s Traffic Safety.§

Molly Yang, Vice President of BMW Brilliance Automotive Ltd., said: ※Over the past decade, China quickly became a mobile society. As a result, new challenges, such as road safety, have become serious social issues, increasing the demand for traffic safety education, especially that of children. As one of the most successful premium automotive manufacturers, BMW has committed itself to promoting children*s traffic safety. In China, BMW CTSE has been running successfully for 12 years. Throughout this time, this program has traveled through 63 cities, bringing road safety education to more than 390,000 parents and children.§

Mr. Li Wenshan, Deputy Head of Expressway Division of Traffic Police Corps, Public Security Department of Anhui Province, expressed his praise and appreciation: ※As a successful premium automotive manufacturer, BMW has been dedicated to promoting children*s traffic safety education as part of its CSR events. It is so impressive to commit to such a public welfare program for 12 years and make it effective and influential. It deserves the common efforts of the whole society to pay more attention to children*s traffic safety education, just as the theme of today*s event &Joining Hands Big and Small, Together We Care for Children*s Traffic Safety* preaches. This is such a warm commitment to create a safer, more harmonious traffic environment for children.§

Besides the popular ※AnAn Driving School,§ the 2016 BMW CTSE theme park has also initiated three brand new modules: ※AnAn Train The Trainer Classroom,§ ※AnAn Innovation Club§ and ※AnAn Dollschat Club,§ to systematically spread children*s traffic safety knowledge in more interactive and innovative ways.

Firstly, professional trainers from the BMW China Training Academy and Love Ambassadors from BMW dealers systematically explain children*s traffic safety knowledge to parents, and introduce the dos and don*ts when using a child safety seat. Parents and children can then apply what they have learned to a game called ※AnAn Assembling Race.§ Secondly, the AnAn Innovation Club, a result of design thinking, inspires children*s creativity and develops their capabilities. Lastly, the ※AnAn Dollschat Club§ creates a fascinating interactive space and teaches children about traffic safety through playing games.

Furthermore, besides holding road shows, BMW will set up the first fixed BMW Children*s Traffic Safety Education Experience Center in Shenyang, which will offer long-term and sustainable children*s traffic safety education to more children and parents.

This year, BMW CTSE will also bring the Traffic Safety Education Book for Primary and Secondary School Students to the children at BMW JOY Homes in order to strengthen their safety knowledge and habits. The book, jointly published by BMW Brilliance Automotive Ltd. and China Communications Press Co., Ltd., covers road etiquette and traffic safety knowledge, and will be distributed for free to primary and secondary students in several regions around China in an effort to spread children*s traffic safety knowledge more widely and comprehensively.

Since its launch in 2005, BMW CTSE has persisted in spreading children*s knowledge by playing games through diversified education methods and then strengthening their safety awareness and self-protection habits. BMW CTSE has been carried out in 63 cities and benefited more than 390,000 people to date. In the five months to come, this program will successively travel to Shanghai, Shenyang, Wuhan and Foshan, spreading more useful and effective traffic safety knowledge to children and parents there with interesting courses and interactive games, and strengthening its social impact via creating a safer world for children.

Joining Hands Big and Small, Together We Care for Children*s Traffic Safety

2016 BMW Children*s Traffic Safety Education Kicked Off in Shanghai

(Shanghai) Following its Beijing and Hefei Stops, the 2016 BMW Children*s Traffic Safety Education (CTSE) continued its journey to the BMW Experience Center in Shanghai onJuly 15th. As one of the most influential CSR programs promoting children*s traffic safety education in China, the 2016 BMW CTSE features comprehensive innovations in programming, participants and content, with the theme of ※Joining Hands Big and Small, Together We Care for Children*s Traffic Safety.§Throughout the duration of its one-week stay in Shanghai, BMW CTSE provided an integrated training experience to parents and their children regarding traffic safety education. Ms. Molly Yang, Vice President of BMW Brilliance Automotive Ltd., and Mr.Ding Bin, Shanghai Public Security Bureau, attended the opening ceremony of the Shanghai Stop.

Ms. Molly Yang, Vice President of BMW Brilliance Automotive Ltd.,stated: ※Over the past decade, China has rapidly transformed into a mobile society. As a result, new challenges,such as road safety, have become serious social issues, increasing the demand for traffic safety education, especially that of children.To face this serious social challenge, BMW,as a responsible corporate citizen,introduced CTSE to China in 2005. Throughout its 12 years, our program has traveled through 63 cities, bringing road safety education to more than 390,000 parents and children. At the same time, we care deeply about the various relevant issues concerning children*s traffic safety, and strive to make innovations that enhance our program design. We have been dedicated to creating a safer environment for children by leveraging all available social resources.§

Mr. Ding Bin, Shanghai Public Security Bureau, expressed his praise and appreciation: ※With China*s economic and social development, the presence of automobiles in China has increased at an unprecedented pace. The city traffic environment is becoming more complex, which augments the threat to teenagers* traffic safety. The theme of the event today is ※Joining Hands Big and Small, Together We Care for Children*s Traffic Safety,§ because it is the responsibility of the whole society to create a harmonious traffic environment for children by adjusting parents* driving habits and spreading traffic safety knowledge to the public.

Besides the popular ※AnAn Driving School,§ the 2016 BMW CTSE theme park has also initiated three brand new modules: ※AnAn Train The Trainer Classroom,§ ※AnAn Innovation Club§ and ※AnAn Dollschat Club,§ to systematically spread children*s traffic safety knowledge to parents and their children and improve their safety awareness in more interactive and innovative ways.

Firstly, professional trainers from the BMW China Training Academyㄛsystematically explain children*s traffic safety knowledge to parents, and introduce the dos and don*ts when using a child safety seat. Parents and children can then apply what they have learned to a game called ※AnAn Assembling Race.§ Secondly, the AnAn Innovation Club, a result of design thinking, inspires children*s creativity and further develops their capabilities. Lastly, the ※AnAn Dollschat Club§ creates a fascinating interactive space for education, and teaches children about traffic safety through playing games.

At Shanghai stop, a special Safe Driving Course for parents was arranged, where parents were encouraged to learn about the various safety configurations in cars and valuable tips for driving safely.

Furthermore, besides holding road shows, BMW will establish the first fixed BMW Children*s Traffic Safety Education Experience Center in Shenyang, which will offer long-term and sustainable children*s traffic safety education to more children and parents. Additionally, the Traffic Safety Education Book for Primary and Secondary School Students,jointly published by BMW Brilliance Automotive Ltd. and China Communications Press Co., Ltd., covers road etiquette and traffic safety knowledge, will be distributed for free to primary and secondary school students in several regions throughout China in an effort to spread children*s traffic safety knowledge more widely and comprehensively.

BMW is the first corporate to establish a public social welfare program on children*s traffic safety education in China. Since its launch in 2005, BMW CTSE has persisted in spreading knowledge to the country*s children by facilitating games with diversified education methods and then strengthening their safety awareness and self-protection habits. In the days to come, this program will successively travel through Shenyang, Wuhan and Foshan, spreading more useful and effective traffic safety knowledge to children and parents at each stop with interesting courses and interactive games, so as to strengthen its social impact via creating a safer world for children.

BMW*s 12-Year- Old Flagship CSR Program Innovatively Upgraded

The First BMW CTSE Experience Center Officially Opens in Shenyang

(Shenyang) On August 25th, 2016, the first BMW CTSE Experience Center officially opened in the Shenyang Science Centrum. It is BMW*s first public indoor fixed center and the first non-profit children*s traffic safety experiential venue in northeast China. BMW Children*s Traffic Safety Education (CTSE), a 12-year CSR program, has been fully upgraded in an innovative way to better contribute to Chinese society. Dr. Anton Heiss, President & CEO, BMW Brilliance Automotive Ltd., and Lian Maojun, Secretary-General, Shenyang Government, attended the opening ceremony.

The BMW CTSE Experience Center aims to provide a year-round platform of public welfare for parents and children to enjoy innovative programming and well-designed interactions on children*s traffic safety education.

Dr. Anton Heiss stated at the opening: ※At BMW, we firmly believe that an excellent corporate citizen should not only have prominent business strength, but also take account of stakeholders in order to drive the industry*s development and boost society*s unceasing progress. BMW CTSE is our longest CSR program in China and has been running successfully for 12 years so far. The BMW CTSE Experience Center is an innovative result based on the 12 years of experience and responding to growing public demand. As we are celebrating BMW*s centenary anniversary this year, the BMW CTSE Experience Center is a special gift we present to parents and children in Shenyang 每 BMW*s Second Hometown.§

As BMW*s longest-running CSR program in China, BMW CTSE has been brought to 63 cities, benefiting 390,000 people, since its introduction in 2005. The acceleration of urbanization has driven China*s transition into a mobile society, which brings with it growing public demand for children*s traffic safety education. In this social context, and based on its 12-year experience in children*s traffic safety education, BMW CTSE introduces the fixed BMW CTSE Experience Center as an upgraded innovation to this program, while still retaining the traditional roadshow agenda.

Under the professional guidance from the Traffic Management Research Institute of Public Security Ministry, the first BMW CTSE Experience Center is designed to address different specific scenarios and is equipped with special training devices, which all take into account the psychological characteristics of children aged 4 to 9. The whole center is divided into nine functional areas: School Bus Safety Experience, Child Safety Seat Crash Simulator, Child Safety Seat Display Area, Traffic Sign Learning Area, AnAn Traffic School, AnAn Dollschat Club, AnAn Innovation Club, AnAn TTT Classroom, and AnAn Cinema.

The BMW CTSE Experience Center features the following 3 advantages:

In terms of target audience, the Experience Center makes parents a priority. In response to the widespread problem of a lack of traffic safety awareness and knowledge among parents, it specially designs experience areas and related content for parents.

In terms of content, the Experience Center addresses the key problems within children*s traffic safety, including school bus safety, child safety seat, etc.

In terms of program design, the Experience Center follows children*s learning characteristics to integrate innovative technologies, parent-child interaction and immersive teaching methods, so as to motivate children and parents to learn useful traffic safety knowledge together, as well as to inspire the children*s creativity and develop their individual study capabilities and innovative spirit.

BMW CTSE Experience Center will be open to the public year-round and free of charge. In addition to group appointments for parents and children to receive scientific and interactive experiential safety education, the center will regularly launch themed activities to spread children*s traffic safety knowledge in a diversified manner.

As BMW*s ※Second Hometown,§ Shenyang is of great significance. Choosing Shenyang as the location for its first CTSE Experience Center illustrates both BMW*s strong emotional link to - and value of - the city. Meanwhile, the center will be a new corporate social responsibility platform for BMW through which to mobilize stakeholders to make social contributions. In the future, specially-trained associate volunteers from BMW Brilliance Automotive (BBA) will serve as ※BMW Children*s Traffic Safety Ambassadors§ in the center to provide regular volunteer services for daily operations. At the opening ceremony, Dr. Robert Engelhorn, Senior Vice President, Technology & Manufacturing, BMW Brilliance Automotive Ltd., awarded the BMW Children's Traffic Safety Ambassador Certificate to the associate volunteers from the BBA factory.

Since its official kickoff in Beijing at the end of May, 2016 BMW CTSE has traveled to Hefei and Shanghai, with more than 5,000 parents and children participating in the roadshow. The practical and effective interactive experiences with children*s traffic safety, especially the ※Child Safety Crash Simulator§ for parents, have educated parents in the most effective way about the importance of the child safety seat, and were met with an enthusiastic response.

Joining Hands Big and Small, Together We Care for Children*s Traffic Safety

2016 BMW Children*s Traffic Safety Education Kicked Off in Wuhan

(Wuhan) 2016 BMW Children*s Traffic Safety Education (CTSE) kicked off its journey in Wuhan on September 8th. During its four-day stay in Wuhan, BMW CTSE brought an excellent training experience as well as joy to the parents and their children on traffic safety education. As one of the most influential CSR programs promoting children*s traffic safety education in China, 2016 BMW CTSE features comprehensive innovations in programming, participants and content, with the theme of ※Joining Hands Big and Small, Together We Care for Children*s Traffic Safety.§

Molly Yang, Vice President of BMW Brilliance Automotive Ltd., said: ※Over the past decade, China quickly became a mobile society. As a result, new challenges, such as road safety, have become serious social issues, increasing the demand for traffic safety education, especially that of children. As one of the most successful premium automotive manufacturers, BMW has committed itself to promoting children*s traffic safety. In China, BMW CTSE has been running successfully for 12 years. Throughout this time, this program has traveled through 63 cities, bringing road safety education to more than 390,000 parents and children.§

Zhang Jianyong, Deputy Division Chief of Publicity Department, Wuhan Traffic Management Bureau, expressed his praise and appreciation: ※With China*s economic and social development, the presence of automobiles in China has increased at an unprecedented pace. The city traffic environment is becoming more complex, which augments the threat to teenagers* traffic safety. As a successful premium automotive manufacturer, BMW has been dedicated to promoting children*s traffic safety education as part of its CSR events. It is so impressive to commit to such a public welfare program for 12 years and make it effective and influential. It deserves the common efforts of the whole society to create a safer, more harmonious traffic environment for children.§

Besides the popular ※AnAn Traffic School,§ 2016 BMW CTSE theme park has also initiated three brand new modules:※AnAn Train The Trainer Classroom,§ ※AnAn Innovation Club§ and ※AnAn Dollschat Club,§ to systematically spread children*s traffic safety knowledge to parents and their children and improve their safety awareness in more interactive and innovative ways.

Firstly, professional trainers from the BMW China Training Academy, and Love Ambassadors from BMW dealers, systematically explain children*s traffic safety knowledge to parents, and introduce the dos and don*ts when using a child safety seat. Parents and children can then apply what they have learned to a game called ※AnAn Assembling Race.§ Secondly, the ※AnAn Innovation Club§, a result of design thinking, inspires children*s creativity and further develops their capabilities. Lastly, the ※AnAn Dollschat Club§ creates a fascinating interactive space for education, and teaches children about traffic safety through playing games.

Furthermore, besides road shows, BMW has opened the first fixed BMW Children*s Traffic Safety Education Experience Center in Shenyang on August 25th, which offers long-term and sustainable children*s traffic safety education to more children and parents. Since its opening, the Experience Center has offered warm receptions to over 1,000 children and parents. Additionally, the Traffic Safety Education Book for Primary and Secondary School Students, jointly published by BMW Brilliance Automotive Ltd. and China Communications Press Co., Ltd., covers road etiquette and traffic safety knowledge, and will be distributed for free to primary and secondary school students in several regions throughout China in an effort to spread children*s traffic safety knowledge more widely and comprehensively.

Since its official kick-off in Beijing at the end of May, 2016 BMW CTSE has traveled to Hefei, Shanghai and Shenyang, with more than 6,000 parents and children participating in the roadshow. The practical and effective interactive experiences with children*s traffic safety have educated parents in the most effective way, and were met with an enthusiastic response. In the months to come, this program will successively travel to Foshan, spreading more useful and effective traffic safety knowledge to children and parents there with interesting courses and interactive games, and strengthening its social impact via creating a safer world for children.

Joining Hands Big and Small, Together We Care for Children*s Traffic Safety

2016 BMW Children*s Traffic Safety Education Successfully Ended at Foshan

(Foshan) On Oct. 19th, 2016 BMW Children*s Traffic Safety Education (CTSE) kicked off its journey in Foshan and brought an excellent training experience as well as joy to the parents and their children on traffic safety education. Foshan is the last stop of 2016 BMW CTSE. Since its official kickoff in Beijing at the end of May, 2016 BMW CTSE has traveled to Hefei, Shanghai, Shenyang and Wuhan, with nearly 6,000 parents and children participating in the roadshow. The practical and effective interactive experiences with children*s traffic safety have educated parents and children in the most effective way and were met with an enthusiastic response.

As the longest CSR program of children*s traffic safety in China, BMW CTSE has been successfully running for 12 years so far. In 2016, the program, with the theme of ※Joining Hands Big and Small, Together We Care for Children*s Traffic Safety," features comprehensive innovations in programming, participants and content while entering its 12th consecutive year. Furthermore, besides road shows, BMW has opened the first fixed BMW Children*s Traffic Safety Education Experience Center in Shenyang, which has been fully upgraded in an innovative way.

Mr. Liang Jian, Vice President of South Region, BMW Brilliance Automotive said: ※As the world*s top premium automaker, BMW has always contributed to promoting the sustainable development of the industry and our society. As early as 2005, we have introduced BMW CTSE to China. With the aim of delivering children*s traffic safety knowledge, the program has been carried out in 64 cities and benefited 400,000 people to date.§

Stick to innovation and contribute to solve children*s traffic safety

According to relative statistics, automobile accidents are one of the primary causes of injury to children in China, with 11,500 children under the age of 12 having died or been injured due to traffic accidents. Parents are of great importance in ensuring the safety of children under 12, however, parents in China generally lack safety awareness or general safety knowledge, which is the major reason behind the high frequency of traffic accidents involving children.

Therefore, the 2016 BMW CTSE program takes parents* education as a priority and teaches them practical safety knowledge, such as how to use a safety seat properly. Additionally, the program will teach parents in-car and out-of-car safety knowledge that is normally overlooked in order to further cultivate their driving habits and etiquettes, in turn creating a safer environment for children.

Besides the popular ※AnAn Traffic School,§ 2016 BMW CTSE theme park has also initiated three brand new modules: ※AnAn Train The Trainer Classroom,§ ※AnAn Innovation Club§ and ※AnAn Dollschat Club§. Firstly, professional trainers from the BMW China Training Academy systematically explain children*s traffic safety and introduce the dos and don*ts when using a child safety seat. Parents and children can also practice and experience the traffic safety education through playing a game called ※AnAn Traffic School.§ Secondly, the AnAn Innovation Club, a result of design thinking, inspires children*s creativity and develops their capabilities. Lastly, the ※AnAn Dollschat Club§ creates a fascinating interactive space and teaches children about traffic safety through playing games.

Meanwhile, the Traffic Safety Education Book for Primary and Secondary School Students, jointly published by BMW Brilliance Automotive Ltd. and China Communications Press Co., Ltd., are distributed for free to primary and secondary students in several regions around China. The book, covering road etiquette and traffic safety knowledge, will be in an effort to spread children*s traffic safety knowledge more widely and comprehensively. Following current public reading habits, AnAn*s Story, the BMW CTSE series cartoon, will be upgraded to short animated videos, rich with knowledge and humor, which can be played via mobile platforms, to spread efficiently and effectively on children*s traffic safety education to target audiences.

Fully upgraded in an innovative way,
the first BMW CTSE Experience Center Opened in Shenyang

The acceleration of urbanization has driven China*s transition into a mobile society, which brings with it growing public demand for children*s traffic safety education. In this social context, and based on its 12-year experience in children*s traffic safety education, BMW CTSE introduces the fixed BMW CTSE Experience Center in Shenyang at the end of August while still retaining the traditional roadshow agenda. The BMW CTSE Experience Center aims to provide a year-round platform of public welfare for parents and children to enjoy innovative programming and well-designed interactions on children*s traffic safety education. BMW CTSE has been fully upgraded in an innovative way to better contribute to Chinese society.

Under the professional guidance from the Traffic Management Research Institute of Public Security Ministry, the first BMW CTSE Experience Center is designed to address different specific scenarios and is equipped with special training devices, which all take into account the psychological characteristics of children aged 4 to 9. The BMW CTSE Experience Center features the following 3 advantages: In terms of target audience, the Experience Center makes parents a priority and it specially designs experience areas and related content for parents. In terms of content, the Experience Center addresses the key problems within children*s traffic safety, such as child safety seat. In terms of program design, the Experience Center follows children*s learning characteristics to integrate innovative technologies, parent-child interaction and immersive teaching methods, so as to motivate children and parents to learn useful traffic safety knowledge together. Since its opening, the Experience Center has offered warm receptions to nearly 3500 children and parents.

Meanwhile, the center will be a new corporate social responsibility platform for BMW through which to mobilize stakeholders to make social contributions. In the future, specially-trained associate volunteers from BMW Brilliance Automotive (BBA) will serve as ※BMW Children*s Traffic Safety Ambassadors§ in the center to provide regular volunteer services for daily operations.

As BMW*s longest-running CSR program in China, BMW CTSE has been successfully running for 12 years. Throughout this time, this program has traveled through 64 cities, bringing road safety education to 400,000 parents and children. In the future, BMW will make efforts as always with interesting courses and interactive games, and strengthening its social impact via creating a safer world for children.

Safety for Joyful Childhood

2015 BMW Children*s Traffic Safety Education (CTSE) Launched in Beijing with Joy

A simulated real road driving environment, engaging safety education, stimulating 4D junior seat experience, and all new Train The Trainer (TTT) program all came together at the 2015 BMW CTSE. With the theme of ※Safety for Joyful Childhood§, the 2015 BMW CTSE kicked off in Beijing on July 30th, starting its annual journey for the 11th year.

※We have consistently run children*s traffic safety training for more than a decade. Over the past 10 years, the BMW CTSE has grown to be one of our largest CSR events and by last year up to 370,000 families had directly benefited from it,§ Mr. Olaf Kastner, President and CEO of BMW Brilliance Automotive Ltd., said at the 2015 CTSE opening ceremony. ※BMW Brilliance is committed to Corporate Citizenship and it is against this background that we strive for sustainability in everything we do, including throughout our R&D, production and sales processes. Sustainability for us goes hand in hand with innovation. We are passionate about fulfilling our social responsibility role in various fields, such as Resources, Intercultural Innovation and Social Inclusion, and Education.§

Building an Engaging and Innovative Campus for Safety Awareness

2015 BMW CTSE starts a new decade for the program, with it reaching more people via a more innovative education model and as a more diversified platform. 2015 BMW CTSE starts its 11th annual journey in Beijing before heading to Shanghai, Chengdu, Shenyang and Guangzhou. In each city, the program spent a week presenting the most up-to-date and practical safety information to local kids.

This year, the theme park again featured the five activities that have proved so popular: ※AN*AN Joy Traffic School§, ※AN*AN Magic Cinema§, ※AN*AN Car Factory§, ※AN*AN Emergency Centre§ and ※Joy Junior Campus§. A brand new TTT program was also introduced. It aims to train more professional volunteers and thereby provide traffic safety knowledge to more children and families.

Everyone is equal when it comes to knowledge. In order to give children in remote areas the same access to safety education and training, 2015 BMW CTSE brought a 3D safety-themed movie, ※Adventure of AN*AN§, to BMW JOY Homes in six cities 每 Beijing, Shanghai, Chengdu, Shenyang, Hangzhou, and Guangzhou 每 offering the disadvantaged children at these JOY Homes comprehensive safety education in an enjoyable format.

Additionally, the upgraded version of BMW CTSE mobile app was officially released to the public. Incorporating more safety education content, the new app provided a broader and more diversified interactive educational platform for an enjoyable, captivating educational experience, while expanding coverage.

Remaining Faithful to the Promise over 11 Years

BMW CTSE was introduced in 2005, making it a pioneer of children*s safety education in the auto industry. In the 11 years since, BMW has leveraged diversified approaches rather than boring textbooks or lectures to guide children in spontaneous exploration and happy learning and achieve practical ※education through entertainment§. So far, BMW CTSE has been organized in 63 cities and benefited over 390,000 Chinese children.

In promoting children's safety education, BMW has maintained an open mind, advancing with the times and continuously innovating. From safety theme park to TTT program, from AN*AN the Bear to CTSE app, BMW adheres to intensive cultivation in the field of children*s safety education, using edutainment to spread knowledge and helping children and their families develop good traffic habits. With 11 years of persistence, BMW CTSE has become a wonderland for a vast number of children to explore every year. AN*AN the Bear has also become many kids* best friend.

As a global leader in the premium auto market, BMW sticks to clear development goals, actively practicing corporate social responsibility and promoting social progress while achieving business success. BMW is not only implementing sustainable development throughout its entire value chain, but also dedicating itself to CSR in three core areas of Resources, Intercultural Innovation and Social Inclusion, and Education, aiming to achieve the common development of the corporation and society.

Sticking to Our Commitment on an 11-year Safety Education Journey

2015 BMW Children*s Traffic Safety Education (CTSE) Launched in Shanghai with Joy

The 2015 BMW CTSE Shanghai Stop kicked off at Shanghai Science and Technology Museum on August 13th. After celebrating its 10th anniversary last year, the program starts its journey into a new stage this year with innovative educational initiatives. It goes beyond the popular theme park programs of previous years, providing a diversified platform for more children across the nation. Following Beijing and Shanghai, BMW CTSE will head to Chengdu, Shenyang and Guangzhou where the program spends a week presenting the most up-to-date and practical safety information to local kids.

The most popular program in each year*s BMW CTSE events is the ※BMW Traffic Safety Theme Park§, where a real road environment is simulated, including traffic lights, zebra crossings etc. The kids can enjoy safe driving in their mini BMW electric cars while learning how to stay safe in traffic. The other four venues in the CTSE program provide children with a range of other experiences: the thrilling adventure on the 4D chairs in ※AN*AN Magic Cinema§ helps children have a better understanding about the importance of junior seats; in the Joy Junior Campus, they learned about clean energy, green mobility, waste sorting and other environmental protection information; AN*AN Emergency Centre offers kids an opportunity to learn how to protect themselves in the event of an earthquake, fire or kidnapping; and, in the AN*AN Car Factory, they enjoy the pleasure of assembling a model car with their own hands.

However, the ※BMW Traffic Safety Theme Park§ remains the most popular CTSE program every year. This year, besides the classic programs, a brand new Train the Trainer (TTT) program was introduced, aiming to train more professional volunteers in children's traffic safety and thereby expand the dissemination of safety knowledge to more children and their families. In order to give children in remote areas the same access to traffic safety education, 2015 BMW CTSE brought a 3D safety-themed movie ※Adventure of AN*AN§ to BMW Joy Homes in six cities 每 Beijing, Shanghai, Chengdu, Shenyang, Hangzhou, and Guangzhou 每 offering the children a comprehensive safety education in an entertaining way. In addition, the BMW CTSE app was also upgraded to incorporate more safety education content and provide a broader and more diversified interactive educational platform for an enjoyable educational experience to an even wider audience.

BMW CTSE has been committed to developing children*s awareness of traffic safety and strengthening their capacity to protect themselves from the day it was introduced in 2005. In the past 11 years, BMW has consistently maintained an open mind and listened to what children are saying in their hearts. This has provided a constant source of inspiration to develop new ideas and methods for safety education in China. So far, CTSE has been organized in 63 cities, involving over 40 BMW dealers and 6,000 BMW customers and benefiting more than 390,000 Chinese children. These figures are testament to BMW*s efforts and achievements as an excellent corporate citizen in developing and maintaining a safe traffic environment, a strong demonstration of its dedication and determination to contribute to society, and proof of its long-term commitment to the Chinese market and mutual development with Chinese society.

At the opening ceremony of the 2015 BMW CTSE program in Beijing, Mr. Olaf Kastner, President and CEO of BMW Brilliance Automotive Ltd., pointed out that the program was designed to enlighten children to deal with specific traffic situations and help them to better protect themselves against any potential risks. So far, the program has achieved great success and become one of BMW*s flagship events.

Mr. Xu Jiaqing, Mr. Xu Jiaqing, Director of Health and Safety, Shanghai Educational Center of Science & Art, recognized and highly praised the BMW CTSE program. He said, ※This year is the 11th anniversary of BMW Children Traffic Safety Education. It is an honorable commitment to continuously hold such a meaningful public welfare program with such a widespread social influence for such a long time. BMW is not only firmly committed to its corporate social responsibility in China, but also provides a role model for the whole automotive industry. Children are the future of our society. We sincerely hope that there will be more parties involved in the efforts to safeguard the growth of children.§

Sticking to Our Commitment on an 11-year Safety Education Journey

2015 BMW Children*s Traffic Safety Education (CTSE) Launched in Chengdu with Joy

The 2015 BMW CTSE Chengdu Stop kicked off on September 6th, following the Beijing and Shanghai stops. BMW CTSE program has been held for 11 consecutive years, and this was CTSE*s 5th visit to Chengdu. Company executives and government officials attended the launch ceremony, including: Ms. Molly Yang, Vice President of Public Relations & Corporate Social Responsibility, BMW Brilliance Automotive Ltd.; Mr. Yang Xinbin, Senior Manager of Public Relations & Corporate Social Responsibility, BMW Brilliance Automotive Ltd.; Ms. Liu Jin, General Manager of Chengdu Baoyue; Mr. Liu Ke, Head of Education and Promotion Department, Chengdu Education Bureau; Mr. Wang Zhouhui, Secretary of the Youth League Committee, Chengdu Traffic Management Bureau; and Mr. Yuan Haijun, President of the Chengdu Zhusong Primary School 每 a ※BMW Joy Home§.

※Launched in 2005, the CTSE program is BMW*s first and most influential corporate social responsibility program in China. Over its 11 years, BMW CTSE has been devoted to cultivating children*s traffic safety awareness and habits through a series of interesting courses and games§, Ms. Molly Yang said at the Chengdu launch ceremony. "In the future, as always, BMW will continue to practice its commitment to setting down deep roots in Chinese society, and fulfilling its social responsibility as a corporate citizen based on its core competence, to maintain its mutual development with Chinese society.§

This year, the theme park again features the five activities that have proved so popular: ※AN*AN Joy Traffic School§, ※AN*AN Magic Cinema§, ※AN*AN Car Factory§, ※AN*AN Emergency Centre§ and ※Joy Junior Campus§. In addition, a brand new Train the Trainer (TTT) program has been introduced, which is aimed at training more professional volunteers and thereby providing traffic safety knowledge to more children and families.

In order to give children in remote areas equal access to traffic safety education, the 2015 BMW CTSE also brought a 3D safety-themed movie to BMW Joy Homes in six cities 每 Beijing, Shanghai, Chengdu, Shenyang, Hangzhou and Guangzhou 每 offering the children comprehensive safety education in an entertaining way. The movie*s first destination was Chengdu Zhugao Primary School, where, on September 7th, children enjoyed a happy afternoon while learning traffic safety knowledge.

Since the end of July, the 2015 BMW CTSE has made one-week stops in Beijing, Shanghai and Chengdu successfully, providing the most updated and practical knowledge about road safety for local children, and helping them grow amid greater safety and happiness by means of our unique caring and education efforts.

BMW CTSE has been committed to developing children*s awareness of traffic safety and strengthening their capacity to protect themselves from the day it was introduced in 2005. In the past 11 years, BMW has consistently maintained an open mind and listened to what children are saying in their hearts. This has provided a constant source of inspiration to develop new ideas and methods for safety education in China. So far, CTSE has been organized in 63 cities, with over 40 BMW dealers and 6,000 BMW customers involved and more than 370,000 Chinese children benefiting. In a notable additional initiative, BMW has joined with the Ministry of Education to release 260,000 copies of the BMW Traffic Safety Textbook for Schoolchildren since 2010. These figures are testament to BMW*s efforts and achievements as an excellent corporate citizen in developing and maintaining a safe traffic environment, a strong demonstration of its dedication and determination to contribute to society, and proof of its long-term commitment to the Chinese market and mutual development with Chinese society.

Mr. Liu Ke, Director of Chengdu Education Bureau*s Education and Promotion Department, strongly endorsed the program: ※It*s the BMW CTSE program*s 11th consecutive year and it is really praiseworthy and deserving of respect to dedicate such a long time to such a meaningful and influential public welfare event. In the past 10 years, BMW has continued to introduce innovative and creative educational models and novel content, significantly improved children*s awareness of traffic safety and self-protection, and opened an umbrella to safeguard children as they grow up. I deeply appreciate BMW*s efforts and contributions to children traffic safety in Chengdu and sincerely hope there will be more companies like BMW Group in the future to pass on the benefits of people*s warm hearts and safeguarding efforts.§

Safety for Joyful Childhood

2015 BMW Children*s Traffic Safety Education (CTSE) Launched in Shenyang for the 11th Year

The 2015 BMW CTSE Shenyang Stop was launched on September 17th with the theme of ※Safety for Joyful Childhood§. This is CTSE*s 11th visit to Shenyang since it was launched in 2005, and this was the 4th stop of this year*s event, following Beijing, Shanghai and Chengdu. Entering a new decade, BMW CTSE will continue to benefit more people through a more innovative education model and a diversified platform. Those attending the Shenyang BMW CTSE launch included: Ms. Molly Yang, Vice President of Public Relations & Corporate Social Responsibility, BMW Brilliance Automotive Ltd.; Mr. Han Jian, BMW Brilliance Automotive Ltd.*s Labor Union Chairman; Mr. Guan Ying, Head of the Safety Education Department, Shenyang Education Bureau; Mr. Liu Xue, Shenyang Bureau officer; Ms. Yu Bo, Deputy Director of Shenyang Science and Technology Center; and Ms. Bian Yanbing, president of Shenyang Heavy Industry 4th School 每 a BMW Joy Home. In addition, BMW traffic safety textbooks were donated to Shenyang BMW Joy Home at the event.

Ms. Molly Yang said: ※BMW Brilliance has been established for more than 12 years, while BMW CTSE has also entered its second decade. In the past 10 years, BMW CTSE has become one of BMW*s most important CSR programs. Up until the end of 2014, BMW CTSE had toured over 63 cities, benefitting over 370,000 children, and exerting a great positive influence on society.§

This year*s BMW CTSE was located in Shenyang Science Palace. In a specially created ※Sim City§ just for them, children received instruction from coaches as they enjoyed driving mini BMW electric cars and learned about traffic safety. The other four venues in the CTSE program provided children with a range of other experiences: the thrilling adventure on 4D chairs in ※AN*AN Magic Cinema§ helped children better understand the importance of safe seats; in the Joy Junior Campus, they learned about clean energy, green mobility, waste sorting and other environmental protection information; AN*AN Emergency Centre offered kids an opportunity to learn how to protect themselves in the event of earthquakes and fire and against kidnapping; and in AN*AN Car Factory, they could enjoy the pleasure of assembling a model car with their own hands.

Besides the classic popular thematic learning programs, 2015 BMW CTSE also presented a brand new Train the Trainer (TTT) program, aimed at training more professionals in traffic safety, so every parent has the opportunity to become qualified facilitators in spreading safety knowledge and benefiting more children and families. In order to give children in remote areas the same access to safety education, 2015 BMW CTSE screened a 3D safety-themed movie, ※Adventure of AN*AN§, to BMW Joy Homes in six cities 每 Beijing, Shanghai, Chengdu, Shenyang, Hangzhou, and Guangzhou 每 offering the children comprehensive safety education in an entertaining way. What*s more, the BMW CTSE app has also been upgraded to incorporate more safety education content and provide a broader and more diversified interactive educational platform for an enjoyable educational experience to a wider audience.

BMW CTSE has been committed to developing children*s awareness of traffic safety and strengthening their capacity to protect themselves from the day it was introduced in 2005. In the past 11 years, BMW has consistently maintained an open mind and listened to what children are saying in their hearts. This has provided a constant source of inspiration to develop new ideas and methods for safety education in China. So far, CTSE has been organized in 63 cities, with over 40 BMW dealers and 6,000 BMW customers involved and more than 370,000 Chinese children benefiting. BMW*s goal is to take root in China and contribute to Chinese society. BMW has continued its cooperation with the Ministry of Education since 2010, promoting the BMW traffic safety textbook tailored to primary school students all over China. So far, a total of 260,000 textbooks have been distributed. As a responsible corporate citizen, BMW is dedicated to creating a safe and orderly environment, practicing its long-term commitment to China.

Safety for Joyful Childhood

2015 BMW Children*s Traffic Safety Education (CTSE) Successfully Concluded in Guangzhou

The 2015 BMW CTSE was successfully concluded at Guangdong Science Center on October 23th. In the first year of a new decade of CTSE and with the theme of ※Safety for Joyful Childhood§, CTSE is benefiting more people through a more innovative education model and a diversified platform. The closing ceremony for this year*s event was attended by a host of BMW executives and local officials, including Mr. Liang Jian, Vice President of South Region, BMW Brilliance Automotive Ltd.; Mr. Wang Yuxue, Deputy Director of Guangdong Education Department; Mr. Zeng Jiangbei, Commissioner for Education Bureau of Panyu District of Guangzhou; Ms. Cai Cuilian, Sergeant of the 1st Traffic Police Squadron; Mr. Yang Xinbin, Senior Manager of Public Relations & Corporate Social Responsibility, BMW Brilliance Automotive Ltd.; Ms. Bi Suwen, Manager of South Region Communication, BMW China Automotive; and representatives from BMW Joy Homes in Guangzhou.

※Immediate attention needs to be given to educating children in road safety. Our aim is to teach children the skills to protect them from traffic accidents,§ Mr. Liang Jian said. ※Moreover, we call on parents to participate in road traffic safety education because their skills and knowledge on this subject will have a great influence on children, and that is the reason why we have expanded the program to parents this year.§

Since it was launched in 2005, BMW CTSE has been dedicated to spreading safety awareness to more people in a systematic, timely and efficient way. Besides the classic popular thematic learning programs, 2015 BMW CTSE has introduced a brand new Train the Trainer (TTT) program, aimed at training more professionals in traffic safety, so every parent has the opportunity to facilitate the spread of safety knowledge and thereby benefit more children and families. In order to give children in remote areas the same access to safety education, 2015 BMW CTSE brought a 3D safety-themed movie, ※Adventure of AN*AN§, to BMW Joy Homes in six cities 每 Beijing, Shanghai, Chengdu, Shenyang, Hangzhou, and Guangzhou 每 offering the children there comprehensive safety education in an entertaining way. What*s more, the BMW CTSE app was also upgraded to incorporate more safety education content and provide a broader and more diversified interactive educational platform for an enjoyable educational experience to an even wider audience.

BMW CTSE has been committed to developing children*s awareness of traffic safety and strengthening their capacity to protect themselves from the day it was introduced in 2005. In the past 11 years, BMW has consistently maintained an open mind and listened to what children are saying in their hearts. This has provided a constant source of inspiration to develop new ideas and methods for safety education in China. So far, CTSE has been organized in 63 cities, and more than 390,000 Chinese children have benefited. BMW has cooperated with the Ministry of Education since 2010, promoting the BMW traffic safety textbook tailored to primary school students all over China. A total of 300,000 textbooks have been distributed so far. As a responsible corporate citizen, BMW has dedicated itself to creating a safe and orderly environment, practicing its long-term commitment to China.

Its dedication to social welfare relies on long-term persistence. Since entering China, BMW has not only firmly demonstrated its corporate social responsibility but also provided a role model for the whole auto industry. In 2007, BMW launched a series of corporate social responsibility activities, making it one of the first auto manufacturers to carry out these activities. In 2013, a new Corporate Citizenship strategy was launched with BMW promoting industry-leading CSR programs in three core areas: Resources, Intercultural Innovation and Social Inclusion, and Education.

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